A Counter-Hegemonic Discourse of Economic Difference: A Critical Discourse Analysis of Timebanking in the United States

Timebanking provides an empirical entry point into a better understanding of the discursive strategies used to legitimize alternative currencies. Theoretically this study uses a post-Marxist perspective, particularly the work of Ernesto Laclau and Chantal Mouffe. Methodologically it uses the mixed methodology of a corpus linguistics approach to critical discourse analysis to examine the websites of 334 timebanks in the United States. Findings include identifying how ideas of strengthening community and social bonds are used by timebanks to construct discursive antagonisms to capitalism. Contributions of this study include extending Laclau and Mouffe’s work on radical political participation to J.K. Gibson-Graham’s conceptualization of economic difference. This study also demonstrates how a corpus linguistics approach to critical discourse analysis allows for deeper understanding of counter-hegemonic discursive strategies used by alternative economic exchanges. Suggestions for future research are provided.

Julie Steinkopf Rice

To cite this article: Rice, J. (2014) ‘A Counter-Hegemonic Discourse of Economic Difference: A Critical Discourse Analysis of Timebanking in the United States’ International Journal of Community Currency Research 18 (A) 1-10  <www.ijccr.net>  ISSN  1325-9547 http://dx.doi.org/10.15133/j.ijccr.2014.001

IJCCR 2014 Rice